About Us

Fro Life is a Los Angeles based apparel and Lifestyle brand dedicated to the celebration of the Afro. We use the Afro as our central design concept to create a variety of apparel, art and entertainment. Our goal is to not only examine the rich cultural legacy of the most iconic hairstyle of all time but to carry that legacy forward with ideas and products that provoke reflection, joy and laughter. While the “Afro’ is central & unique to the black American experience the ideas it represented; self acceptance and non conformity to external beauty standards, are as universal and prevalent as ever. Take a look around and remember, “Art’s not a Hairstyle, It’s a Lifestyle”